{"id":603,"date":"2025-05-12T03:06:23","date_gmt":"2025-05-12T03:06:23","guid":{"rendered":"https:\/\/ai.migviet.com\/?p=603"},"modified":"2025-05-12T07:05:08","modified_gmt":"2025-05-12T07:05:08","slug":"big-data-social-listening-khi-he-sinh-thai-nong-nghiep-co-the-nghe-thi-truong-va-du-bao-tuong-lai","status":"publish","type":"post","link":"https:\/\/ai.migviet.com\/?p=603","title":{"rendered":"Big Data &amp; Social Listening &#8211; Khi h\u1ec7 sinh th\u00e1i n\u00f4ng nghi\u1ec7p c\u00f3 th\u1ec3 &#8220;nghe&#8221; th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 b\u00e1o t\u01b0\u01a1ng lai"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"603\" class=\"elementor elementor-603\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35da97c e-flex e-con-boxed e-con e-parent\" data-id=\"35da97c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a08c58 elementor-widget elementor-widget-text-editor\" data-id=\"7a08c58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-604\" src=\"http:\/\/ai.migviet.com\/wp-content\/uploads\/2025\/05\/Vien-ISB_Ung-dung-cua-big-data-trong-theo-doi-xu-huong-nong-nghiep.png\" alt=\"\" width=\"960\" height=\"500\" srcset=\"https:\/\/ai.migviet.com\/wp-content\/uploads\/2025\/05\/Vien-ISB_Ung-dung-cua-big-data-trong-theo-doi-xu-huong-nong-nghiep.png 960w, https:\/\/ai.migviet.com\/wp-content\/uploads\/2025\/05\/Vien-ISB_Ung-dung-cua-big-data-trong-theo-doi-xu-huong-nong-nghiep-300x156.png 300w, https:\/\/ai.migviet.com\/wp-content\/uploads\/2025\/05\/Vien-ISB_Ung-dung-cua-big-data-trong-theo-doi-xu-huong-nong-nghiep-768x400.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p><p>Trong n\u1ec1n n\u00f4ng nghi\u1ec7p truy\u1ec1n th\u1ed1ng, ng\u01b0\u1eddi n\u00f4ng d\u00e2n th\u01b0\u1eddng d\u1ef1a v\u00e0o kinh nghi\u1ec7m ho\u1eb7c tin \u0111\u1ed3n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh tr\u1ed3ng c\u00e2y g\u00ec, nu\u00f4i con g\u00ec, b\u00e1n v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o. Nh\u01b0ng trong k\u1ef7 nguy\u00ean s\u1ed1, nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u1ea5y \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c <strong>d\u1eabn d\u1eaft b\u1edfi d\u1eef li\u1ec7u<\/strong> \u2013 kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u t\u1eeb m\u1ed9t v\u00e0i ng\u01b0\u1eddi quen, m\u00e0 t\u1eeb h\u00e0ng tri\u1ec7u d\u00f2ng th\u00f4ng tin \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa <strong>Big Data (d\u1eef li\u1ec7u l\u1edbn)<\/strong> v\u00e0 <strong>Social Listening (h\u1ec7 th\u1ed1ng l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i)<\/strong> \u2013 hai th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong h\u1ec7 sinh th\u00e1i Tr\u1ee3 l\u00fd \u1ea3o Nh\u00e0 n\u00f4ng.<\/p><p><span style=\"color: #0000ff;\"><strong>Nghe \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, th\u1ea5y \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng<\/strong><\/span><\/p><p>H\u1ec7 th\u1ed1ng l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i (Social Listening) trong h\u1ec7 sinh th\u00e1i Tr\u1ee3 l\u00fd \u1ea3o c\u00f3 kh\u1ea3 n\u0103ng:<\/p><ul><li><strong>Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau<\/strong>: Facebooak, YouTube, di\u1ec5n \u0111\u00e0n n\u00f4ng nghi\u1ec7p, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tin t\u1ee9c b\u00e1o ch\u00ed\u2026<\/li><li><strong>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng ti\u00eau d\u00f9ng<\/strong>: s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang \u201chot\u201d, gi\u00e1 c\u1ea3 bi\u1ebfn \u0111\u1ed9ng ra sao, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi m\u1ed9t lo\u1ea1i n\u00f4ng s\u1ea3n.<\/li><li><strong>Nh\u1eadn di\u1ec7n r\u1ee7i ro v\u00e0 c\u01a1 h\u1ed9i s\u1edbm<\/strong>: qua nh\u1eefng \u201cd\u1ea5u hi\u1ec7u y\u1ebfu\u201d t\u1eeb th\u1ecb tr\u01b0\u1eddng nh\u01b0 s\u1ef1 lan truy\u1ec1n tin \u0111\u1ed3n, d\u1ecbch b\u1ec7nh v\u00f9ng tr\u1ed3ng, thay \u0111\u1ed5i ch\u00ednh s\u00e1ch nh\u1eadp kh\u1ea9u t\u1eeb qu\u1ed1c t\u1ebf.<\/li><\/ul><p>Nh\u1edd h\u1ec7 th\u1ed1ng n\u00e0y, Tr\u1ee3 l\u00fd \u1ea3o kh\u00f4ng ch\u1ec9 \u201ctr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi\u201d, m\u00e0 c\u00f3 th\u1ec3 <strong>ch\u1ee7 \u0111\u1ed9ng c\u1ea3nh b\u00e1o v\u00e0 g\u1ee3i \u00fd h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p<\/strong> cho n\u00f4ng d\u00e2n, th\u01b0\u01a1ng l\u00e1i ho\u1eb7c doanh nghi\u1ec7p n\u00f4ng nghi\u1ec7p.<\/p><p><span style=\"color: #0000ff;\"><strong>D\u1eef li\u1ec7u l\u1edbn: X\u01b0\u01a1ng s\u1ed1ng c\u1ee7a quy\u1ebft \u0111\u1ecbnh n\u00f4ng nghi\u1ec7p th\u00f4ng minh<\/strong><\/span><\/p><p>D\u1eef li\u1ec7u l\u1edbn trong h\u1ec7 sinh th\u00e1i kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb:<\/p><ul><li>C\u00e1c thi\u1ebft b\u1ecb \u0111o \u0111\u1ea1c t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng (IoT): c\u1ea3m bi\u1ebfn kh\u00ed h\u1eadu, \u0111\u1ed9 \u1ea9m \u0111\u1ea5t, nhi\u1ec7t \u0111\u1ed9<\/li><li>C\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u00e0nh n\u00f4ng nghi\u1ec7p: t\u1eeb c\u00e1c vi\u1ec7n nghi\u00ean c\u1ee9u, tr\u1ea1m kh\u00ed t\u01b0\u1ee3ng, b\u1ed9 n\u00f4ng nghi\u1ec7p<\/li><li>H\u1ec7 th\u1ed1ng giao d\u1ecbch: gi\u00e1 mua \u2013 b\u00e1n theo th\u1eddi gian th\u1ef1c tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i n\u00f4ng s\u1ea3n<\/li><li>H\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng: s\u1edf th\u00edch, l\u1ecbch s\u1eed tr\u1ed3ng tr\u1ecdt, v\u00f9ng \u0111\u1ecba l\u00fd, lo\u1ea1i c\u00e2y tr\u1ed3ng ch\u0103n nu\u00f4i<\/li><\/ul><p>H\u1ec7 th\u1ed1ng s\u1ebd x\u1eed l\u00fd c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y qua c\u00e1c t\u1ea7ng nh\u01b0: <strong>data lake \u2192 data warehouse \u2192 data mart \u2192 AI ph\u00e2n t\u00edch<\/strong>, \u0111\u1ec3 t\u1ea1o th\u00e0nh c\u00e1c \u0111\u1ec1 xu\u1ea5t h\u1eefu \u00edch nh\u01b0:<\/p><ul><li>Tr\u1ed3ng c\u00e2y g\u00ec ph\u00f9 h\u1ee3p v\u1edbi v\u00f9ng \u0111\u1ea5t, th\u1eddi ti\u1ebft, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/li><li>L\u00ean k\u1ebf ho\u1ea1ch nu\u00f4i tr\u1ed3ng ph\u00f9 h\u1ee3p v\u1edbi m\u00f9a v\u1ee5 v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng<\/li><li>\u0110\u1ec1 xu\u1ea5t gi\u00e1 b\u00e1n h\u1ee3p l\u00fd theo th\u1eddi \u0111i\u1ec3m<\/li><li>C\u1ea3nh b\u00e1o s\u1edbm v\u1ec1 th\u1eddi ti\u1ebft x\u1ea5u, d\u1ecbch b\u1ec7nh ho\u1eb7c bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/li><\/ul><p><span style=\"color: #0000ff;\"><strong>K\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi Tr\u1ee3 l\u00fd \u1ea3o \u2013 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n<\/strong><\/span><\/p><p>Ng\u01b0\u1eddi n\u00f4ng d\u00e2n kh\u00f4ng c\u1ea7n bi\u1ebft c\u00e1ch d\u00f9ng bi\u1ec3u \u0111\u1ed3, ph\u00e2n t\u00edch Excel hay l\u1eadp b\u00e1o c\u00e1o. H\u1ecd ch\u1ec9 c\u1ea7n <strong>tr\u00f2 chuy\u1ec7n v\u1edbi Tr\u1ee3 l\u00fd \u1ea3o b\u1eb1ng gi\u1ecdng n\u00f3i, h\u00ecnh \u1ea3nh ho\u1eb7c tin nh\u1eafn<\/strong>, v\u00e0 h\u1ec7 th\u1ed1ng s\u1ebd di\u1ec5n gi\u1ea3i nh\u1eefng ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p th\u00e0nh <strong>h\u01b0\u1edbng d\u1eabn d\u1ec5 hi\u1ec3u, g\u1ee3i \u00fd h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3<\/strong>.<\/p><p>V\u00ed d\u1ee5:<\/p><p>\u201cTh\u00e1ng n\u00e0y gi\u00e1 m\u00edt \u0111ang xu\u1ed1ng th\u1ea5p do ngu\u1ed3n cung d\u1ed3i d\u00e0o t\u1ea1i mi\u1ec1n T\u00e2y. Anh n\u00ean xem x\u00e9t b\u00e1n tr\u01b0\u1edbc 1 tu\u1ea7n ho\u1eb7c chuy\u1ec3n h\u01b0\u1edbng sang ch\u1ebf bi\u1ebfn \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.\u201d<\/p><p><span style=\"color: #0000ff;\"><strong>Ra quy\u1ebft \u0111\u1ecbnh b\u1eb1ng d\u1eef li\u1ec7u, kh\u00f4ng c\u00f2n d\u1ef1a v\u00e0o may r\u1ee7i<\/strong><\/span><\/p><p>Vi\u1ec7c t\u00edch h\u1ee3p Big Data v\u00e0 Social Listening v\u00e0o h\u1ec7 sinh th\u00e1i Tr\u1ee3 l\u00fd \u1ea3o gi\u00fap n\u00f4ng d\u00e2n <strong>chuy\u1ec3n t\u1eeb s\u1ea3n xu\u1ea5t theo c\u1ea3m t\u00ednh sang s\u1ea3n xu\u1ea5t theo d\u1eef li\u1ec7u<\/strong>. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng:<\/p><ul><li>N\u00f4ng nghi\u1ec7p ch\u00ednh x\u00e1c (precision agriculture)<\/li><li>Chu\u1ed7i gi\u00e1 tr\u1ecb minh b\u1ea1ch v\u00e0 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n<\/li><li>N\u0103ng l\u1ef1c c\u1ea1nh tranh cao h\u01a1n khi xu\u1ea5t kh\u1ea9u<\/li><li>N\u1ec1n n\u00f4ng nghi\u1ec7p th\u00f4ng minh, th\u00edch \u1ee9ng v\u1edbi bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/li><\/ul><p>Trong h\u1ec7 sinh th\u00e1i Tr\u1ee3 l\u00fd \u1ea3o Nh\u00e0 n\u00f4ng, Big Data v\u00e0 Social Listening kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m xa l\u1ea1, m\u00e0 l\u00e0 <strong>tr\u1ee3 th\u1ee7 th\u1ea7m l\u1eb7ng gi\u00fap ng\u01b0\u1eddi d\u00e2n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n, nhanh h\u01a1n v\u00e0 th\u00f4ng minh h\u01a1n<\/strong>. Khi n\u00f4ng nghi\u1ec7p bi\u1ebft &#8220;nghe&#8221; th\u1ecb tr\u01b0\u1eddng v\u00e0 &#8220;th\u1ea5y&#8221; t\u01b0\u01a1ng lai, th\u00ec ng\u01b0\u1eddi n\u00f4ng d\u00e2n c\u0169ng kh\u00f4ng c\u00f2n b\u1ecb \u0111\u1ed9ng. H\u1ecd tr\u1edf th\u00e0nh nh\u1eefng <strong>nh\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u tr\u00ean ch\u00ednh th\u1eeda ru\u1ed9ng c\u1ee7a m\u00ecnh<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c412892 e-flex e-con-boxed e-con e-parent\" data-id=\"c412892\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49f0598 elementor-widget elementor-widget-text-editor\" data-id=\"49f0598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>B\u00e0i vi\u1ebft li\u00ean quan:<\/strong><\/p><ul><li><a href=\"https:\/\/ai.migviet.com\/?p=549\">Tr\u1ee3 l\u00fd \u1ea3o \u2013 Tr\u00e1i tim c\u1ee7a h\u1ec7 sinh th\u00e1i n\u00f4ng nghi\u1ec7p s\u1ed1<\/a><\/li><li><p class=\"elementor-post__title\"><a href=\"https:\/\/ai.migviet.com\/?p=587\">H\u1ec7 sinh th\u00e1i tr\u1ee3 l\u00fd \u1ea3o n\u00f4ng nghi\u1ec7p: N\u1ec1n t\u1ea3ng s\u1ed1 to\u00e0n di\u1ec7n cho ng\u01b0\u1eddi n\u00f4ng d\u00e2n<\/a><\/p><\/li><li><p class=\"page-title\" title=\"T\u1eeb \u0111\u1ed3ng ru\u1ed9ng \u0111\u1ebfn \u0111i\u1ec3m check-in: Du l\u1ecbch c\u1ed9ng \u0111\u1ed3ng trong h\u1ec7 sinh th\u00e1i \u1ea3o n\u00f4ng nghi\u1ec7p\"><a href=\"https:\/\/ai.migviet.com\/?p=597\">T\u1eeb \u0111\u1ed3ng ru\u1ed9ng \u0111\u1ebfn \u0111i\u1ec3m check-in: Du l\u1ecbch c\u1ed9ng \u0111\u1ed3ng trong h\u1ec7 sinh th\u00e1i \u1ea3o n\u00f4ng nghi\u1ec7p<\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trong n\u1ec1n n\u00f4ng nghi\u1ec7p truy\u1ec1n th\u1ed1ng, ng\u01b0\u1eddi n\u00f4ng d\u00e2n th\u01b0\u1eddng d\u1ef1a v\u00e0o kinh nghi\u1ec7m ho\u1eb7c tin \u0111\u1ed3n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh tr\u1ed3ng c\u00e2y g\u00ec, nu\u00f4i con g\u00ec, b\u00e1n v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o. Nh\u01b0ng trong k\u1ef7 nguy\u00ean s\u1ed1, nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u1ea5y \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi d\u1eef li\u1ec7u \u2013 kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u t\u1eeb m\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-sinh-thai-nong-nghiep"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/ai.migviet.com\/index.php?rest_route=\/wp\/v2\/posts\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ai.migviet.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ai.migviet.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ai.migviet.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ai.migviet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=603"}],"version-history":[{"count":6,"href":"https:\/\/ai.migviet.com\/index.php?rest_route=\/wp\/v2\/posts\/603\/revisions"}],"predecessor-version":[{"id":711,"href":"https:\/\/ai.migviet.com\/index.php?rest_route=\/wp\/v2\/posts\/603\/revisions\/711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ai.migviet.com\/index.php?rest_route=\/wp\/v2\/media\/604"}],"wp:attachment":[{"href":"https:\/\/ai.migviet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ai.migviet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ai.migviet.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}